Upcoming Apple’s A18 Pro Chip May Offer On-Device AI Performance

Apple’s next iPhone 16 series is scheduled to be released in September 2024. This is a much-awaited device among users. Many rumours claim that it will come with significant improvements. Which includes a fresh design, improved camera features, and a new chip. According to early reports, the Cupertino-based tech giant is preparing the A18 Pro processor for its next iPhone series. This chip comes with a focus on artificial intelligence (AI) features. Apple used its older A16 chip for the iPhone 15 and iPhone 15 Plus models. But, the all-new A17 Pro chips used in the Pro models. Now, the A18 Pro chip is in the pipeline.

A18 Pro Chip
According to a report from 9to5Mac, Apple is planning changes to its A18 Pro chip for artificial intelligence in its devices. The company is ramping up chip production faster than usual. The 6 GPU version of its A18 Pro will have a larger chip area compared to the A17 Pro. It reflects the trend towards edge AI computing. The chip will take a large area suggesting that the chip can accommodate more transistors and specialized components. This brings even more on-device AI features to the iPhone 16 Pro lineup.

The report highlighted that Apple may face challenges balancing these factors. To avoid this, Apple has accelerated production of the A18 Pro ahead of the launch of the iPhone 16 later this year. So, artificial intelligence is processed directly on your device instead of in the cloud with edge AI computing. Apple is rumoured to take a two-pronged approach to AI features this year, leveraging cloud infrastructure, perhaps in collaboration with Google, for some features, while others are entirely on-device. The iPhone 16 series is expected to launch later this year with major changes and upgrades. You may see A18 SoC in standard iPhone 16 and iPhone 16 Plus while the iPhone 16 Pro and Pro Max may come with the A18 Pro chip.