{"id":76,"date":"2021-05-12T09:39:04","date_gmt":"2021-05-12T09:39:04","guid":{"rendered":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/?p=76"},"modified":"2021-05-12T09:39:04","modified_gmt":"2021-05-12T09:39:04","slug":"ios-14-5-almost-90-refusal-of-ad-tracking","status":"publish","type":"post","link":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/archives\/76","title":{"rendered":"iOS 14.5: almost 90% refusal of ad tracking"},"content":{"rendered":"\n<p>With iOS 14.5, released at the end of April, Apple introduced its anti-ad tracking system. From now on, applications must ask the user&#8217;s permission before tracking their activities for the personalization of advertising campaigns. This translates into the display of a panel when the application is opened, with the possibility for the user to accept or refuse this tracking.<\/p>\n\n\n\n<p>This measure has caused an outcry from advertisers, and the first figures confirm their fears: when given the choice, users overwhelmingly refuse to be tracked. According to statistics from Flurry Analytics, the rate of acceptance of ad tracking does not exceed 13% worldwide, with an almost flat curve since the release of iOS 14.5. In the U.S., the rate would plateau at just 5%.<\/p>\n\n\n\n<p>Flurry Analytics adds that few users would still be aware of the global setting to refuse everything once and for all: the rate of users who have activated this option would be only 5% worldwide. The setting is located in Settings &gt; Privacy &gt; Tracking &gt; Allow app tracking requests.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With iOS 14.5, released at the end of April, Apple introduced its anti-ad tracking system. From now on, applications must ask the user&#8217;s permission before tracking their activities for the personalization of advertising campaigns. This translates into the display of a panel when the application is opened, with the possibility for the user to accept&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/posts\/76"}],"collection":[{"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":1,"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"predecessor-version":[{"id":77,"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/posts\/76\/revisions\/77"}],"wp:attachment":[{"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}