The Nokia logo, as most people knew it, so with the very sharp sans font, white on a Yale blue background or blue on a white background, first appeared in 1978; with a brief anticipatory sortie in 1966, combined with an “oblique trident”.<\/p>\n\n\n\n
Nokia’s new identity, which is now a much more stylized logo, was accompanied by the words of CEO Pekka Lundmark: “We are updating our strategy and, as a key factor, we are also renewing our brand to reflect who we are today : a business-to-business (B2B) technology innovation leader leading the way to the future where networks meet the cloud\u201d.<\/p>\n\n\n\n
It is therefore a Nokia that speaks to companies rather than end consumers and, in an interview with Bloomberg, Lundmark said: \u201cIn most people’s minds, we are still a successful mobile phone brand, but that is not the goal of Nokia. We want to launch a new brand with a special focus on networks and industrial digitization, which is completely different from traditional mobile phones.\u201d<\/p>\n\n\n\n
Nokia therefore wants in a certain sense to highlight the separation between its activity in the field of network technologies and that of the creation of smartphones by HMD Global.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Nokia logo, as most people knew it, so with the very sharp sans font, white on a Yale blue background or blue on a white background, first appeared in 1978; with a brief anticipatory sortie in 1966, combined with an “oblique trident”. Nokia’s new identity, which is now a much more stylized logo, was…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/posts\/371"}],"collection":[{"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/comments?post=371"}],"version-history":[{"count":1,"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/posts\/371\/revisions"}],"predecessor-version":[{"id":372,"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/posts\/371\/revisions\/372"}],"wp:attachment":[{"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/media?parent=371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/categories?post=371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.batteriesglobal.co.uk\/batterynews\/wp-json\/wp\/v2\/tags?post=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}